An excellent brand represents the image of a country, the pride of a nation, and the embodiment of a city's value and comprehensive competitiveness. On December 3, 2018, the Shenzhen Brand Construction Promotion Conference was held at the Civic Center. At the conference, the "First Shenzhen Top 100 Brands" enterprises were announced and commended, and a high-end dialogue on "Enterprise Independent Brand Construction and Quality City Construction" was held. Vice Mayor Wang Lixin, Duan Yonggang, Vice President and Secretary-General of the China Association for Quality, and Ma Weihua, President of the Shenzhen Quality City Promotion Association, attended and delivered speeches.

conference venue

High-end dialogue among brand experts

City leaders attend the brand building conference

    This conference was hosted by the Shenzhen Municipal Development and Reform Commission, the Municipal Economic and Information Technology Commission, the Municipal Market and Quality Supervision Commission, and the Shenzhen Association for Promoting Quality-Oriented City. It was co-organized by the Municipal Institute of Standardization Technology, the Municipal Consumers' Association, and the Municipal Public Credit Center. Shenzhen Bao'an Renda Electric Appliance Industrial Co., Ltd. was awarded the honor of being one of the first "Top 100 Brands in Shenzhen" enterprises for its brand value in the high and low voltage electrical appliance manufacturing and complete installation industry. It is the only enterprise in the high and low voltage electrical appliance manufacturing and complete installation industry in Shenzhen to be selected as one of the "Top 100 Brands in Shenzhen" alongside many well-known local enterprises such as BYD, Tencent, Huawei, Vanke, DJI Technology, and He Kou Wei.
    At the conference, Vice Chairman Cai Maocheng received the plaque for "The First Shenzhen Top 100 Brands Enterprise" from Comrade Wang Lixin, the Deputy Mayor of Shenzhen. Renda Electric Appliances will live up to the trust and expectations of the general public and consumers, producing safe, efficient, and energy-saving high and low voltage electrical products with sincerity and love for thousands of households, and aspires to become a respected and well-known brand in China.

Vice Chairman Cai Maocheng (third from right) came to the stage to receive the plaque of "Top 100 Brands Enterprise"

Vice Chairman Cai Maocheng (first from the right) took a group photo with municipal leaders

   The concept of brand building for Renda Electric Appliances was established and implemented by Chairman Cai Yingren from the very beginning of the company's establishment. Along with the company's growth, the brand journey of Renda Electric Appliances has spanned over two decades. Over these two decades, Renda Electric Appliances has consistently enhanced its brand image through brand planning, market promotion, and strategic planning, thereby increasing customer awareness and loyalty towards Renda products, and establishing Renda Electric Appliances' market share and a positive corporate brand image.

    Regarding this selection activity, Cai Maocheng, Vice Chairman of Renda Electric Appliances, believes: "This selection activity has effectively promoted the brand building of our own enterprise. The selection comprehensively assesses the brand strength of enterprises from four primary indicators, eighteen secondary indicators, and hundreds of tertiary indicators, which is meaningful for sorting out the status of enterprise brand building and guiding enterprises to further enhance brand building. Our successful inclusion in the 'Shenzhen Top 100 Brands' is also a recognition of our company's brand building." In the future, the company will continue to adhere to its brand strategy, expand its brand influence, and while continuously improving its own brand, contribute to Shenzhen's brand building efforts and the construction of a quality-driven city.
    Professor Huang Wei, a brand expert and doctoral supervisor at Tsinghua University Shenzhen Graduate School, who participated in the review process of the "Top 100 Shenzhen Brands" and designed the logo for this honor, believes that Shenzhen enterprises have made remarkable achievements on the path of winning credibility through quality and building a strong brand through integrity. The first selection of "Top 100 Shenzhen Brands" enterprises reflects the common core value pursuit of brand enterprises - quality is the life of a brand, and morality is the conscience of a brand. He hopes that Shenzhen brand enterprises will stay true to their original aspirations, strive for excellence, shoulder social responsibility, lead economic development, and sincerely appreciate and repay the love and trust from all sectors of society and consumers.

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